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Available Issues

April 10, 2013 - May 11, 2026

Available Issues

April 10, 2013 - May 11, 2026

Research Articles

Dynamic Coupon Targeting Using Batch Deep Reinforcement Learning: An Application to Livestream Shopping

Pages:637–658

Published Online:October 20, 2022

https://doi.org/10.1287/mksc.2022.1403

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Strategic Information Sharing of Online Platforms as Resellers or Marketplaces

Pages:659–678

Published Online:October 18, 2022

https://doi.org/10.1287/mksc.2022.1397

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Open Access
Cashing Out Retirement Savings at Job Separation

Pages:679–703

Published Online:November 7, 2022

https://doi.org/10.1287/mksc.2022.1404

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Open Access
Estimating Marketing Component Effects: Double Machine Learning from Targeted Digital Promotions

Pages:704–728

Published Online:September 30, 2022

https://doi.org/10.1287/mksc.2022.1401

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Paywall Suspensions and Digital News Subscriptions

Pages:729–745

Published Online:September 26, 2022

https://doi.org/10.1287/mksc.2022.1400

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Augmented Difference-in-Differences

Pages:746–767

Published Online:October 13, 2022

https://doi.org/10.1287/mksc.2022.1406

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Close Enough? A Large-Scale Exploration of Non-Experimental Approaches to Advertising Measurement

Pages:768–793

Published Online:November 7, 2022

https://doi.org/10.1287/mksc.2022.1413

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Consumer Loyalty Programs and Retail Prices: Evidence from Gasoline Markets

Pages:794–818

Published Online:December 1, 2022

https://doi.org/10.1287/mksc.2022.1416

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The Effect of Short-Term Rentals on Residential Investment

Pages:819–834

Published Online:October 13, 2022

https://doi.org/10.1287/mksc.2022.1409

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Focus on Authors

Free Access
Focus on Authors

Pages:835–837

Published Online:July 14, 2023

https://doi.org/10.1287/mksc.2023focusonausv42n4

Editorial Board

Free Access
Editorial Board

Pages:iii–iii

Published Online:July 14, 2023

https://doi.org/10.1287/mksc.2023.eb.v42n4

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