Research Articles

Free Access
Frontiers: Which Firms Gain from Digital Advertising? Evidence from a Field Experiment

Pages:429–439

Published Online:April 6, 2023

https://doi.org/10.1287/mksc.2023.1436

Free Access
Frontiers: Unmasking Social Compliance Behavior During the Pandemic

Pages:440–450

Published Online:April 27, 2023

https://doi.org/10.1287/mksc.2022.1419

Open and Private Exchanges in Display Advertising

Pages:451–475

Published Online:September 29, 2022

https://doi.org/10.1287/mksc.2022.1399

Optimal Price Targeting

Pages:476–499

Published Online:August 30, 2022

https://doi.org/10.1287/mksc.2022.1387

Design of Platform Reputation Systems: Optimal Information Disclosure

Pages:500–520

Published Online:September 22, 2022

https://doi.org/10.1287/mksc.2022.1392

The Persistence of Healthy Behaviors in Food Purchasing

Pages:521–537

Published Online:September 2, 2022

https://doi.org/10.1287/mksc.2022.1396

Channel Coordination of Storable Goods

Pages:538–550

Published Online:August 31, 2022

https://doi.org/10.1287/mksc.2022.1394

Does Concealing Gender Identity Help Women Win the Competition? An Empirical Investigation into Online Video Games

Pages:551–568

Published Online:August 30, 2022

https://doi.org/10.1287/mksc.2022.1393

Consumer Fairness Concerns and Dynamic Pricing in a Channel

Pages:569–588

Published Online:September 15, 2022

https://doi.org/10.1287/mksc.2022.1395

Open Access
Mapping Market Structure Evolution

Pages:589–613

Published Online:September 8, 2022

https://doi.org/10.1287/mksc.2022.1385

Overage Charge or Loyalty Discount: When Should Extra Consumptions Be Penalized or Rewarded?

Pages:614–633

Published Online:September 13, 2022

https://doi.org/10.1287/mksc.2022.1391

Focus on Authors

Editorial Board

Free Access
Editorial Board

Pages:iii–iii

Published Online:May 30, 2023

https://doi.org/10.1287/mksc.2023.eb.v42n3

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