Targeting Advertising Spending and Price on the Hotelling Line
Published Online:6 Jan 2023https://doi.org/10.1287/mksc.2022.1422
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Volume 42, Issue 6
November-December 2023
Pages 1029-1185, ii
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- Received:October 18, 2020
- Accepted:November 04, 2022
- Published Online:January 06, 2023
Copyright © 2023, INFORMS
Cite as
Sridhar Moorthy, Shervin Shahrokhi Tehrani (2023) Targeting Advertising Spending and Price on the Hotelling Line. Marketing Science 42(6):1057-1079.
https://doi.org/10.1287/mksc.2022.1422
Keywords
The authors thank the referees and editors of Marketing Science for their comments and suggestions, which have significantly improved the paper. Special thanks to Preyas Desai, Donald Ngwe, and Andrew Rhodes for valuable discussions. The authors also benefited from presentations at various conferences and seminars: the Summer Institute for Competitive Strategy, the University of California, Berkeley 2015; INFORMS Marketing Science Conference 2016; University of Texas at Dallas Forms Conference 2016; Esade Barcelona Pedralbes Campus Marketing Camp 2019; Yale University 2020; and Purdue University 2022.
