Research Articles

Open Access
Product Aesthetic Design: A Machine Learning Augmentation

Pages:1029–1056

Published Online:April 3, 2023

https://doi.org/10.1287/mksc.2022.1429

Targeting Advertising Spending and Price on the Hotelling Line

Pages:1057–1079

Published Online:January 6, 2023

https://doi.org/10.1287/mksc.2022.1422

Look the Part? The Role of Profile Pictures in Online Labor Markets

Pages:1080–1100

Published Online:December 29, 2022

https://doi.org/10.1287/mksc.2022.1425

A Model of Product Portfolio Design: Guiding Consumer Search Through Brand Positioning

Pages:1101–1124

Published Online:December 30, 2022

https://doi.org/10.1287/mksc.2022.1424

Leveraging the Power of Images in Managing Product Return Rates

Pages:1125–1142

Published Online:July 24, 2023

https://doi.org/10.1287/mksc.2023.1451

Price Dispersion and Legacy Discounts in the National Television Advertising Market

Pages:1162–1183

Published Online:June 6, 2023

https://doi.org/10.1287/mksc.2023.1442

Focus on Authors

Editorial Board

Free Access
Editorial Board

Pages:ii–ii

Published Online:November 15, 2023

https://doi.org/10.1287/mksc.2023.eb.v42n6

INFORMS site uses cookies to store information on your computer. Some are essential to make our site work; Others help us improve the user experience. By using this site, you consent to the placement of these cookies. Please read our Privacy Statement to learn more.