My Fair AI: Accuracy Parity and Strategic Identity Disclosure in AI Content Recommendation

• Evelyn O. Smith

  Corresponding Author

  Evelyn O. Smith

  [email protected]

  https://orcid.org/0009-0008-3129-3404

  Department of Marketing, Gatton College of Business and Economics, University of Kentucky, Lexington, Kentucky 40515

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• Jeffrey D. Shulman

  Jeffrey D. Shulman

  [email protected]

  https://orcid.org/0000-0001-5288-3421

  Department of Marketing, Michael G. Foster School of Business, University of Washington, Seattle, Washington 98195

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  ,
• Antino Kim

  Antino Kim

  [email protected]

  https://orcid.org/0000-0002-2886-0892

  Department of Operations & Decision Technologies, Kelley School of Business, Indiana University, Bloomington, Indiana 47405

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