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Published Online:1 May 2002https://doi.org/10.1287/mksc.21.2.139.149
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Skander Essegaier
sessegai(stern.nyu.eduThe Stern School of Business, New York University, 44 West Fourth Street, Room 8-85, New York, New York 10012
Sunil Gupta
sg37(columbia.eduColumbia Business School, Columbia University, Uris Hall, Room 508, 3022 Broadway, New York, New York 10027
Z. John Zhang
zz25(columbia.eduUniversity of Pennsylvania, Wharton School, 3620 Locust Walk, Suite 1400, Philadelphia, Pennsylvania 19104-6371
Skander Essegaier
sessegai(stern.nyu.eduThe Stern School of Business, New York University, 44 West Fourth Street, Room 8-85, New York, New York 10012
Sunil Gupta
sg37(columbia.eduColumbia Business School, Columbia University, Uris Hall, Room 508, 3022 Broadway, New York, New York 10027
Z. John Zhang
zz25(columbia.eduUniversity of Pennsylvania, Wharton School, 3620 Locust Walk, Suite 1400, Philadelphia, Pennsylvania 19104-6371

© 2002 INFORMS
