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NEW BUSINESS MODELS

Omnichannel Retailing

Customer Supercharging in Experience-Centric Channels

Published Online:

Management Science

    Abstract
    We conjecture that for online retailers, experience-centric offline store formats do not simply expand market coverage, but rather, serve to significantly amplify future positive customer behaviors, both online and offline. We term this phenomenon “...
Integration of Online and Offline Channels in Retail: The Impact of Sharing Reliable Inventory Availability Information

Published Online:

Management Science

    Abstract
    Using a proprietary data set, we analyze the impact of the implementation of a “buy-online, pick-up-in-store” (BOPS) project. The implementation of this project is associated with a reduction in online sales and an increase in store sales and traffic. ...
Offline Showrooms in Omnichannel Retail: Demand and Operational Benefits

Published Online:

Management Science

    Abstract
    Omnichannel environments where customers shop online and offline at the same retailer are ubiquitous, and are deployed by online-first and traditional retailers alike. We focus on the relatively understudied domain of online-first retailers and the ...
Omnichannel Retail Operations with Buy-Online-and-Pick-up-in-Store

Published Online:

Management Science

    Abstract
    Many retailers have recently started to offer customers the option to buy online and pick up in store (BOPS). We study the impact of the BOPS initiative on store operations. We build a stylized model where a retailer operates both online and offline ...
Online and Offline Information for Omnichannel Retailing

Published Online:

M&SOM

    Abstract
    This paper studies how retailers can effectively deliver online and offline information to omnichannel consumers who strategically choose whether to gather information online or offline and whether to buy products online or offline. Information resolves ...
Worten Portugal: Becoming a Digital Marketplace

Antonio Moreno, Pedro Amorim, Tonia Labruyere

Published: June 1, 2022
Harvard Business School Publishing

Omnichannel Strategy at Camper

Victor Martínez de Albéniz

Published: June 9, 2019
IESE Publishing

Farfetch's Distribution Strategy (R)evolution

Daniel Freitas, João Paulo Cardoso, Pedro Vaz Simões, Pedro Amorim

Published: February 15, 2020
The Case Center

How Warby Parker Disrupted Then Adopted Brick-And-Mortar Retail | WSJ The Economics Of

The Wall Street Journal

Published Online: September 22, 2021

The Customer Experience

The Use and Value of Social Information in Selective Selling of Exclusive Products

Published Online:

Management Science

    Abstract
    We consider the use and value of social-network information in selectively selling goods and services whose value derives from exclusive ownership among network connections or friends. Our model accommodates customers who are heterogeneous in their number ...
The Value of Fast Fashion: Quick Response, Enhanced Design, and Strategic Consumer Behavior

Published Online:

Management Science

    Abstract
    A fast fashion system combines quick response production capabilities with enhanced product design capabilities to both design “hot” products that capture the latest consumer trends and exploit minimal production lead times to match supply with uncertain ...
Zara: An Integrated Store and Online Model (A)

Antonio Moreno

Published: June 1, 2020
Harvard Business School Publishing

Fashiop: A Box of Surprise

Eduard Calvo

Published: April 15, 2019
IESE Publishing

Understanding Customer Experience Throughout the Customer Journey

Katherine N. Lemon, Peter C. Verhoef

Published Online: November 1, 2016
SAGE Publications

Fast Fashion: Business Model Overview and Research Opportunities

Felipe Caro, Victor Martínez-de-Albéniz

Published: 2015
Springer

Multichannel Retailing

Online-Exclusive or Hybrid? Channel Merchandising Strategies for Ship-to-Store Implementation

Published Online:

Management Science

    Abstract
    We study how merchandising products as online-exclusive (i.e., products available only online) versus hybrid (i.e., products available both online and offline) can improve the performance of ship-to-store (STS) services, an omnichannel retail fulfillment ...
The Effect of Multichannel and Omnichannel Retailing on Physical Stores

Published Online:

Management Science

    Abstract
    Most retailers today sell products through an online channel in addition to traditional physical stores. We investigate how such a multichannel or omnichannel retailer should decide the number and size of physical stores. We show that a higher return rate ...

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