Regulating Deceptive Advertising: False Claims and Skeptical Consumers
Published Online:27 May 2020https://doi.org/10.1287/mksc.2020.1221
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Volume 39, Issue 4
July-August 2020
Pages 669-848, ii
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- Received:December 31, 2018
- Accepted:December 12, 2019
- Published Online:May 27, 2020
Copyright © 2020, INFORMS
Cite as
Yue Wu, Tansev Geylani (2020) Regulating Deceptive Advertising: False Claims and Skeptical Consumers. Marketing Science 39(4):788-806.
https://doi.org/10.1287/mksc.2020.1221
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