Global Product Strategies and Cultural Promotion in the Context of Culture-Commerce Interactions

The authors thank seminar participants at Hong Kong University of Science and Technology, Peking University, Shanghai Jiao Tong University, The City University of Hong Kong, The Hang Seng University of Hong Kong, The Hong Kong Polytechnic University, Tsinghua University, the University of British Columbia, and Washington University in St. Louis for valuable comments and suggestions. All authors certify that they have no affiliations with or involvement in any organization or entity with any financial interest or nonfinancial interest in the subject matter or materials discussed in this manuscript. The authors have no funding to report.