The authors thank Shin Oblander, Andrey Simonov, Hortense Fong, Melanie Brucks, George Gui, Christopher Olivola, Kohei Onzo, Eric Park, Sonia Kim, and participants in the 12th Triennial Invitational Choice Symposium in the Probabilistic Machine Learning session at INSEAD and the Quantitative Marketing Lab at Columbia for their helpful comments. The authors thank Daniel Joseph Merlau and Kameron Bobbitt for excellent research assistance. The corresponding author’s legal name is Lan Luo. This paper is based on part of the corresponding author’s doctoral dissertation at Columbia Business School. The authors have no financial or nonfinancial interests to disclose in the subject matter or materials discussed in this manuscript.
