What Is a “Fair” Price? Ethics as Sensemaking

The authors are grateful to senior editor Klaus Weber and to three anonymous reviewers for their valuable comments and guidance. They also thank Joep Cornelissen, Thibault Daudigeos, Tom Lawrence, Guido Palazzo, Nelson Phillips, Davide Ravasi, Jorgen Sandberg, and Hari Tsoukas for their feedback. An earlier version of this paper won the Academy of Management (AOM) Best Environmental and Social Practices paper award of the Organization and Management Theory division, and the authors thank reviewers for their comments. Participants at the 2013 AOM meeting (Orlando), 2014 Organisation Theory Research Group meeting (Cambridge, United Kingdom), 2014 International Symposium on Process Organization Studies (Rhodes), and 2014 European Theory Development Workshop (Amsterdam) also provided helpful comments.