Shaping the Future: Strategy Making as Artificial Evolution

The authors acknowledge Gino Cattani and three anonymous reviewers for their consistent and constructive guidance and their openness to alternate perspectives; William Bissell of Fabindia for his belief in the value of academic research and generosity in opening his organization to them, and Prableen Sabhaney for her assistance in organizing interviews at Fabindia. The first author thanks her advisor, Denny Gioia, for his passionate encouragement and support for the ideas in this paper, and dissertation committee members Don Hambrick, Vilmos Misangyi, and Susan Strauss for backing this project. We thank colleagues at various academic conferences and institutions, including Pennsylvania State University, University of Delaware, and University of Maryland for comments that greatly improved the manuscript. We are immensely grateful to Dan Levinthal for his generous feedback on our findings. This research was supported, in part, by grants from The Pennsylvania State University and the University of Delaware's General University Research (GUR) Grants.