Not Just Small Potatoes: Cultural Entrepreneurship in the Moralizing of Markets

This paper, a product of the first author’s PhD dissertation, was significantly supported and shaped by individuals and funding to which we owe a deep bow of acknowledgement. The authors especially acknowledge Brayden King, who served as editor, and the reviewers, Royston Greenwood, Trish Reay, Barbara Gray, and Angelique Shade-Shantz. The authors also acknowledge the rich feedback we received at the Organization Science Winter Workshop.