Special Section on Navigating the Use of Technology in Service Marketing

Psychological Distance and Algorithm Aversion: Congruency and Advisor Confidence

Pages:74–91

Published Online:November 7, 2024

https://doi.org/10.1287/serv.2023.0054

Research Articles

Collaboration Between an Airline and Railways to Reduce the Cancellation-Risk of Waitlisted Passengers and Improve Seat Utilization

Pages:92–110

Published Online:April 7, 2025

https://doi.org/10.1287/serv.2024.0146

Clothing Consumers’ Aesthetic Preferences and Sustainable Marketing Model System Based on Kansei Engineering

Pages:111–126

Published Online:August 8, 2025

https://doi.org/10.1287/serv.2024.0179

Editorial Board

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