A Chaotic Model of Innovative Search: Some Answers, Many Questions

The dynamics of innovative search are investigated. A formal learning model is explicated to understand (1) how attention is allocated and (2) how attention and ideas are related during an active search. A particular chaotic regime of the model is shown to have dynamics similar to an actual search process. This motivates an agenda for research along three primary directions: refinements to the model, extensions that link the model to actions and decisions, and surroundings required to embed such a model in a larger context. The findings here suggest that chaos can occur in specific organizational processes over particular periods of time. Whether such chaos is beneficial to organizations is unclear.