Overall Evaluation Criteria for A/B Tests: A Meta-Analytic Approach

The authors thank Eric Ringger, Ryan Williamson, and other members of the data science and artificial intelligence organizations at Zillow for their important contributions to this research. The authors also thank the anonymous reviewers, the associate editor, and the senior editor for providing invaluable feedback that greatly improved the manuscript. Stephanie A. Nail, Terran Melconian, and Xan Vongsathorn are full-time employees at Zillow. Easton Huch was employed as an applied scientist intern while contributing to this study. Zillow has complete rights to review and require changes to this paper for any material objectionable to its interests, including the removal of intellectual property and trade secrets.