The Effects of Search Interface on Consumer Preferences: Evidence from a Randomized Experiment

• Jia Liu

  Corresponding Author

  Jia Liu

  [email protected]

  http://orcid.org/0000-0002-0279-724X

  Hong Kong University of Science and Technology Business School, Marketing, Hong Kong, Hong Kong

  Search for more papers by this author

  ,
• Olivier Toubia

  Olivier Toubia

  [email protected]

  http://orcid.org/0000-0001-7493-9641

  Columbia University, Columbia Business School, New York, New York, 10025, United States

  Search for more papers by this author