Demand Heterogeneity in Platform Markets: Implications for Complementors

The authors thank Melissa Schilling, Masakazu Ishihara, Rob Seamans, Stefan Haefliger, Annabelle Gawer, David Nieborg, Anil Doshi, Cristiano Bellavitis, and seminar participants at the University of Southern California, the University of Oregon, the Lubin School of Business at Pace University, the Rotterdam School of Management at Erasmus University, KIN Research at the Vrije Universiteit Amsterdam, the Katholieke Universiteit Leuven, the Organizations Research Group at LMU Munich, the Pontificia Universidad Católica de Chile, HEC Paris, HEC Montreal, the 2013 NYU Columbia Doctoral Conference, the 2014 Platform Strategy Research Symposium, the 2016 INFORMS Annual Meeting, and DRUID 17. They also thank Mary Tripsas and three anonymous reviewers for their time and valuable guidance, which led to a much improved version of this paper. The authors acknowledge three research assistants for their data collection efforts and Andy Webb for his insights on the UK video game industry. All mistakes are the authors’ own.