Extending Signaling Theory to Rhetorical Signals: Evidence from Crowdfunding

The authors are listed in alphabetical order; they contributed equally to the manuscript. We are grateful to Senior Editor Ann Majchrzak and our anonymous reviewers for their valuable comments and guidance. We also thank Mark Ebers, Eeero Vaara, Oleg Badunenko, and Peter Bamberger for developmental feedback. Participants of the 2015 EGOS Colloquium in Athens, Greece, and the 2016 Annual Meeting of the Academy of Management in Anaheim, California, provided helpful comments. Finally, we thank our coding staff for their diligent work and gratefully acknowledge funding by KölnAlumni.