Someone Else to Blame: The Effectiveness of Egocentric and Alter-Centric Impression Management Tactics in the U.S. Food Retail Industry

The authors thank Senior Editor Mary-Hunter McDonnell for her guidance and the three anonymous reviewers for their constructive comments. Tables 1–3 of the manuscript report the authors’ own analyses based in part on data from The Nielsen Company (US), LLC and marketing databases provided through the Nielsen Datasets at the Kilts Center for Marketing Data Center at The University of Chicago Booth School of Business. The conclusions drawn from the Nielsen data are the authors’ and do not reflect the views of Nielsen. Nielsen is not responsible for, had no role in, and was not involved in analyzing and preparing the results reported herein. Martina Montauti acknowledges the contribution of IE University and the colleagues in the strategy area to her professional and human development during the years working on this project. The authors contributed equally.