The Double-Edged Sword of Exemplar Similarity
- Majid Majzoubi ,
Corresponding Author
Majid Majzoubi
[email protected]https://orcid.org/0000-0002-0483-9052
Schulich School of Business, York University, Toronto, Ontario M3J 1P3, Canada;
- Eric Yanfei Zhao ,
Eric Yanfei Zhao
[email protected]https://orcid.org/0000-0002-3012-5926
Saïd Business School and St Hugh’s College, University of Oxford, Oxford OX1 1HP, United Kingdom;
- Tiona Zuzul ,
Tiona Zuzul
[email protected]https://orcid.org/0000-0003-2933-121X
Harvard Business School, Harvard University, Boston, Massachusetts 02163;
- Greg Fisher
Greg Fisher
[email protected]https://orcid.org/0000-0001-5773-9947
Kelley School of Business, Indiana University, Bloomington, Indiana 47405
Corresponding Author
Majid Majzoubi
[email protected]https://orcid.org/0000-0002-0483-9052
Schulich School of Business, York University, Toronto, Ontario M3J 1P3, Canada;
Eric Yanfei Zhao
[email protected]https://orcid.org/0000-0002-3012-5926
Saïd Business School and St Hugh’s College, University of Oxford, Oxford OX1 1HP, United Kingdom;
Tiona Zuzul
[email protected]https://orcid.org/0000-0003-2933-121X
Harvard Business School, Harvard University, Boston, Massachusetts 02163;
Greg Fisher
[email protected]https://orcid.org/0000-0001-5773-9947
Kelley School of Business, Indiana University, Bloomington, Indiana 47405

