The Radical Flank Revisited: How Regulatory Discretion Shapes the Effectiveness of Social Activism on Business Outcomes

The authors thank Associate Editor Mary-Hunter McDonnell and the anonymous reviewers for guidance; Brayden King, Kate Odziemkowska, Todd Schifeling, and Ed Walker for helpful comments; and seminar participants at the University of Arkansas, University of Cambridge, Católica Lisbon School of Business and Economics, the Hertie School in Berlin, IE Business School Madrid, IESE Business School, INSPER São Paulo, University of Missouri, University of Oregon, and the University of St. Gallen. A previous version of this paper won the 2019 Best Paper Award at the Sustainability, Ethics, and Entrepreneurship Conference. The authors are solely responsible for the contents of this research.