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Available Issues

April 10, 2013 - May 11, 2026

Available Issues

April 10, 2013 - May 11, 2026

Research Article

A New Multidimensional Scaling Methodology for the Analysis of Asymmetric Proximity Data in Marketing Research

Pages:1–20

Published Online:February 1, 1992

https://doi.org/10.1287/mksc.11.1.1

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Brand Loyalty and Marketing Strategy: An Application to Home Appliances

Pages:21–38

Published Online:February 1, 1992

https://doi.org/10.1287/mksc.11.1.21

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A Choice-Based Approach to the Diffusion of a Service: Forecasting Fax Penetration by Market Segments

Pages:39–53

Published Online:February 1, 1992

https://doi.org/10.1287/mksc.11.1.39

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A Minimum Discrimination Information Estimation of Multiattribute Market Share Models

Pages:54–63

Published Online:February 1, 1992

https://doi.org/10.1287/mksc.11.1.54

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Assessing the Bias of Preference, Detection, and Identification Measures of Discrimination Ability in Product Design

Pages:64–75

Published Online:February 1, 1992

https://doi.org/10.1287/mksc.11.1.64

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Structural Analysis of Models with Composite Dependent Variables

Pages:76–94

Published Online:February 1, 1992

https://doi.org/10.1287/mksc.11.1.76

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Recall, Recognition and the Measurement of Memory for Print Advertisements: A Reassessment

Pages:95–100

Published Online:February 1, 1992

https://doi.org/10.1287/mksc.11.1.95

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