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Available Issues

April 10, 2013 - May 11, 2026

Available Issues

April 10, 2013 - May 11, 2026

Research Article

An Application of a Product Positioning Model to Pharmaceutical Products

Pages:117–132

Published Online:May 1, 1992

https://doi.org/10.1287/mksc.11.2.117

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New Brand Positioning and Pricing in an Oligopolistic Market

Pages:133–153

Published Online:May 1, 1992

https://doi.org/10.1287/mksc.11.2.133

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Exploring the Relationship Between the Markets for New and Used Durable Goods: The Case of Automobiles

Pages:154–167

Published Online:May 1, 1992

https://doi.org/10.1287/mksc.11.2.154

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A Dynamic Model of Channel Member Strategies for Marketing Expenditures

Pages:168–188

Published Online:May 1, 1992

https://doi.org/10.1287/mksc.11.2.168

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A Probit Model of Choice Dynamics

Pages:189–206

Published Online:May 1, 1992

https://doi.org/10.1287/mksc.11.2.189

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