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Available Issues

April 10, 2013 - May 11, 2026

Available Issues

April 10, 2013 - May 11, 2026

Research Article

The Effect of Price Promotions on Variability in Product Category Sales

Pages:207–220

Published Online:August 1, 1992

https://doi.org/10.1287/mksc.11.3.207

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Pulsing Policies for Aggregate Advertising Models

Pages:221–234

Published Online:August 1, 1992

https://doi.org/10.1287/mksc.11.3.221

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Dynamic Effects of the Order of Entry on Market Share, Trial Penetration, and Repeat Purchases for Frequently Purchased Consumer Goods

Pages:235–250

Published Online:August 1, 1992

https://doi.org/10.1287/mksc.11.3.235

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The Dynamic Pricing of Next Generation Consumer Durables

Pages:251–265

Published Online:August 1, 1992

https://doi.org/10.1287/mksc.11.3.251

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The Normative Impact of Consumer Price Expectations for Multiple Brands on Consumer Purchase Behavior

Pages:266–286

Published Online:August 1, 1992

https://doi.org/10.1287/mksc.11.3.266

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Incorporating Reference Price Effects into a Theory of Consumer Choice

Pages:287–309

Published Online:August 1, 1992

https://doi.org/10.1287/mksc.11.3.287

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An Aggregate Advertising Pulsing Model with Wearout Effects

Pages:310–326

Published Online:August 1, 1992

https://doi.org/10.1287/mksc.11.3.310

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