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Available Issues

April 10, 2013 - May 11, 2026

Available Issues

April 10, 2013 - May 11, 2026

Research Article

Demand Signalling and Screening in Channels of Distribution

Pages:327–347

Published Online:November 1, 1992

https://doi.org/10.1287/mksc.11.4.327

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An Equilibrium Analysis of Defensive Response to Entry Using a Coupled Response Function Model

Pages:348–358

Published Online:November 1, 1992

https://doi.org/10.1287/mksc.11.4.348

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Price Sensitivity and Television Advertising Exposures: Some Empirical Findings

Pages:359–371

Published Online:November 1, 1992

https://doi.org/10.1287/mksc.11.4.359

Preview Abstract
Estimating Nonlinear Parameters in the Multinomial Logit Model

Pages:372–385

Published Online:November 1, 1992

https://doi.org/10.1287/mksc.11.4.372

Preview Abstract
Estimating a Multinomial Probit Model of Brand Choice Using the Method of Simulated Moments

Pages:386–407

Published Online:November 1, 1992

https://doi.org/10.1287/mksc.11.4.386

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