Research Article

Demand Signalling and Screening in Channels of Distribution

Pages:327–347

Published Online:November 1, 1992

https://doi.org/10.1287/mksc.11.4.327

An Equilibrium Analysis of Defensive Response to Entry Using a Coupled Response Function Model

Pages:348–358

Published Online:November 1, 1992

https://doi.org/10.1287/mksc.11.4.348

Price Sensitivity and Television Advertising Exposures: Some Empirical Findings

Pages:359–371

Published Online:November 1, 1992

https://doi.org/10.1287/mksc.11.4.359

Estimating Nonlinear Parameters in the Multinomial Logit Model

Pages:372–385

Published Online:November 1, 1992

https://doi.org/10.1287/mksc.11.4.372

Estimating a Multinomial Probit Model of Brand Choice Using the Method of Simulated Moments

Pages:386–407

Published Online:November 1, 1992

https://doi.org/10.1287/mksc.11.4.386

INFORMS site uses cookies to store information on your computer. Some are essential to make our site work; Others help us improve the user experience. By using this site, you consent to the placement of these cookies. Please read our Privacy Statement to learn more.