Help
Cart
Skip main navigation

Available Issues

April 10, 2013 - May 11, 2026

Available Issues

April 10, 2013 - May 11, 2026

Research Article

The Voice of the Customer

Pages:1–27

Published Online:February 1, 1993

https://doi.org/10.1287/mksc.12.1.1

Preview Abstract
The Measurement and Determinants of Brand Equity: A Financial Approach

Pages:28–52

Published Online:February 1, 1993

https://doi.org/10.1287/mksc.12.1.28

Preview Abstract
Scale and Scope Effects on Advertising Agency Costs

Pages:53–72

Published Online:February 1, 1993

https://doi.org/10.1287/mksc.12.1.53

Preview Abstract
An Empirical Investigation of Returns to Search

Pages:73–87

Published Online:February 1, 1993

https://doi.org/10.1287/mksc.12.1.73

Preview Abstract
Predicting Advertising Pulsing Policies in an Oligopoly: A Model and Empirical Test

Pages:88–102

Published Online:February 1, 1993

https://doi.org/10.1287/mksc.12.1.88

Preview Abstract
An Empirical Pooling Approach for Estimating Marketing Mix Elasticities with PIMS Data

Pages:103–124

Published Online:February 1, 1993

https://doi.org/10.1287/mksc.12.1.103

Preview Abstract
Previous
Back to Top
Next
INFORMS site uses cookies to store information on your computer. Some are essential to make our site work; Others help us improve the user experience. By using this site, you consent to the placement of these cookies. Please read our Privacy Statement to learn more.
Agree