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Available Issues

April 10, 2013 - May 11, 2026

Available Issues

April 10, 2013 - May 11, 2026

Research Article

The Antecedents and Consequences of Customer Satisfaction for Firms

Pages:125–143

Published Online:May 1, 1993

https://doi.org/10.1287/mksc.12.2.125

Preview Abstract
A Look on the Cost Side: Market Share and the Competitive Environment

Pages:144–166

Published Online:May 1, 1993

https://doi.org/10.1287/mksc.12.2.144

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Truth in Concentration in the Land of (80/20) Laws

Pages:167–183

Published Online:May 1, 1993

https://doi.org/10.1287/mksc.12.2.167

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Investigating Purchase Incidence, Brand Choice and Purchase Quantity Decisions of Households

Pages:184–208

Published Online:May 1, 1993

https://doi.org/10.1287/mksc.12.2.184

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Composite Dependent Variables and the Market Share Effect

Pages:209–212

Published Online:May 1, 1993

https://doi.org/10.1287/mksc.12.2.209

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