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Available Issues

April 10, 2013 - May 11, 2026

Available Issues

April 10, 2013 - May 11, 2026

Research Article

Modeling Multiple Sources of Heterogeneity in Multinomial Logit Models: Methodological and Managerial Issues

Pages:213–229

Published Online:August 1, 1993

https://doi.org/10.1287/mksc.12.3.213

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Warranty Policy and Extended Service Contracts: Theory and an Application to Automobiles

Pages:230–247

Published Online:August 1, 1993

https://doi.org/10.1287/mksc.12.3.230

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An Implemented System for Improving Promotion Productivity Using Store Scanner Data

Pages:248–269

Published Online:August 1, 1993

https://doi.org/10.1287/mksc.12.3.248

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Testing Predicted Choices Against Observations in Probabilistic Discrete-Choice Models

Pages:270–279

Published Online:August 1, 1993

https://doi.org/10.1287/mksc.12.3.270

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Pretesting Questionnaires: Content Analyses of Respondents' Concurrent Verbal Protocols

Pages:280–303

Published Online:August 1, 1993

https://doi.org/10.1287/mksc.12.3.280

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Accounting for Heterogeneity and Nonstationarity in a Cross-Sectional Model of Consumer Purchase Behavior

Pages:304–317

Published Online:August 1, 1993

https://doi.org/10.1287/mksc.12.3.304

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Using Laboratory Experimental Auctions in Marketing Research: A Case Study of New Packaging for Fresh Beef

Pages:318–338

Published Online:August 1, 1993

https://doi.org/10.1287/mksc.12.3.318

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