Help
Cart
Skip main navigation

Available Issues

April 10, 2013 - May 11, 2026

Available Issues

April 10, 2013 - May 11, 2026

Research Article

A Retailer Promotion Policy Model Considering Promotion Signal Sensitivity

Pages:339–356

Published Online:November 1, 1993

https://doi.org/10.1287/mksc.12.4.339

Preview Abstract
The Effect of Local Consideration Sets on Global Choice Between Lower Price and Higher Quality

Pages:357–377

Published Online:November 1, 1993

https://doi.org/10.1287/mksc.12.4.357

Preview Abstract
Modeling Loss Aversion and Reference Dependence Effects on Brand Choice

Pages:378–394

Published Online:November 1, 1993

https://doi.org/10.1287/mksc.12.4.378

Preview Abstract
Analyzing Duration Times in Marketing: Evidence for the Effectiveness of Hazard Rate Models

Pages:395–414

Published Online:November 1, 1993

https://doi.org/10.1287/mksc.12.4.395

Preview Abstract
Cross-Validating Regression Models in Marketing Research

Pages:415–427

Published Online:November 1, 1993

https://doi.org/10.1287/mksc.12.4.415

Preview Abstract
Previous
Back to Top
Next
INFORMS site uses cookies to store information on your computer. Some are essential to make our site work; Others help us improve the user experience. By using this site, you consent to the placement of these cookies. Please read our Privacy Statement to learn more.
Agree