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Available Issues

April 10, 2013 - May 11, 2026

Available Issues

April 10, 2013 - May 11, 2026

Research Article

Gaining More by Stocking Less: A Competitive Analysis of Product Availability

Pages:3–22

Published Online:February 1, 1994

https://doi.org/10.1287/mksc.13.1.3

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Experimental Evidence on the Negative Effect of Product Features and Sales Promotions on Brand Choice

Pages:23–40

Published Online:February 1, 1994

https://doi.org/10.1287/mksc.13.1.23

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Customer Base Analysis: An Industrial Purchase Process Application

Pages:41–67

Published Online:February 1, 1994

https://doi.org/10.1287/mksc.13.1.41

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On the Function of Sales Assistance

Pages:68–82

Published Online:February 1, 1994

https://doi.org/10.1287/mksc.13.1.68

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The Governance of Exclusive Territories When Dealers can Bootleg

Pages:83–99

Published Online:February 1, 1994

https://doi.org/10.1287/mksc.13.1.83

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Durable-Goods Monopolists, Rational Consumers, and Improving Products

Pages:100–120

Published Online:February 1, 1994

https://doi.org/10.1287/mksc.13.1.100

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