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Available Issues

April 10, 2013 - May 11, 2026

Available Issues

April 10, 2013 - May 11, 2026

Research Article

Structuring a Multiproduct Sales Quota-Bonus Plan for a Heterogeneous Sales Force: A Practical Model-Based Approach

Pages:121–144

Published Online:May 1, 1994

https://doi.org/10.1287/mksc.13.2.121

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The Effect of Package Coupons on Brand Choice

Pages:145–164

Published Online:May 1, 1994

https://doi.org/10.1287/mksc.13.2.145

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Competition to Retain Customers

Pages:165–176

Published Online:May 1, 1994

https://doi.org/10.1287/mksc.13.2.165

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Signaling Quality by Selling Through a Reputable Retailer: An Example of Renting the Reputation of Another Agent

Pages:177–189

Published Online:May 1, 1994

https://doi.org/10.1287/mksc.13.2.177

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Sleeping with the Enemy: Should Competitors Share the Same Advertising Agency?

Pages:190–202

Published Online:May 1, 1994

https://doi.org/10.1287/mksc.13.2.190

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