Research Article

Why the Bass Model Fits without Decision Variables

Pages:203–223

Published Online:August 1, 1994

https://doi.org/10.1287/mksc.13.3.203

Analysis of New Product Diffusion Using a Four-Segment Trial-Repeat Model

Pages:224–247

Published Online:August 1, 1994

https://doi.org/10.1287/mksc.13.3.224

Competitive Positioning in Markets with Nonuniform Preferences

Pages:248–273

Published Online:August 1, 1994

https://doi.org/10.1287/mksc.13.3.248

A Model of Stochastic Variety-Seeking

Pages:274–297

Published Online:August 1, 1994

https://doi.org/10.1287/mksc.13.3.274

Selling Formats for Search Goods

Pages:298–309

Published Online:August 1, 1994

https://doi.org/10.1287/mksc.13.3.298

Nonlinear Pricing to Produce Information

Pages:310–326

Published Online:August 1, 1994

https://doi.org/10.1287/mksc.13.3.310

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