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Available Issues

April 10, 2013 - May 11, 2026

Available Issues

April 10, 2013 - May 11, 2026

Research Article

Customer Satisfaction Incentives

Pages:327–350

Published Online:November 1, 1994

https://doi.org/10.1287/mksc.13.4.327

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The Impact of Dealing Patterns on Purchase Behavior

Pages:351–373

Published Online:November 1, 1994

https://doi.org/10.1287/mksc.13.4.351

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The Effects of Television Advertising on Local Telephone Usage: Exploratory Data Analysis and Response Modeling

Pages:374–391

Published Online:November 1, 1994

https://doi.org/10.1287/mksc.13.4.374

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What Should You Do When Your Competitors Send in the Clones?

Pages:392–411

Published Online:November 1, 1994

https://doi.org/10.1287/mksc.13.4.392

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Adoption, Transfers, and Incentives in a Franchise Network with Positive Externalities

Pages:412–423

Published Online:November 1, 1994

https://doi.org/10.1287/mksc.13.4.412

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