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Available Issues

April 10, 2013 - May 11, 2026

Available Issues

April 10, 2013 - May 11, 2026

The Persistence of Marketing Effects on Sales

Pages:1–21

Published Online:February 1, 1995

https://doi.org/10.1287/mksc.14.1.1

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A Three-Stage Model of Industrial Trade Show Performance

Pages:22–42

Published Online:February 1, 1995

https://doi.org/10.1287/mksc.14.1.22

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Pull Promotions and Channel Coordination

Pages:43–60

Published Online:February 1, 1995

https://doi.org/10.1287/mksc.14.1.43

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A High-Tech Product Market Share Model with Customer Expectations

Pages:61–81

Published Online:February 1, 1995

https://doi.org/10.1287/mksc.14.1.61

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The Impact of Reference Price Effects on the Profitability of Price Promotions

Pages:82–104

Published Online:February 1, 1995

https://doi.org/10.1287/mksc.14.1.82

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Competing Coupon Promotions and Category Sales

Pages:105–122

Published Online:February 1, 1995

https://doi.org/10.1287/mksc.14.1.105

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