Advertising and the Diffusion of New Products

Pages:1–17

Published Online:February 1, 1983

https://doi.org/10.1287/mksc.2.1.1

Formal Choice Models in Marketing

Pages:19–56

Published Online:February 1, 1983

https://doi.org/10.1287/mksc.2.1.19

Assessing the Reliability of Psychographic Analyses

Pages:57–73

Published Online:February 1, 1983

https://doi.org/10.1287/mksc.2.1.57

Minimum Market Share

Pages:75–93

Published Online:February 1, 1983

https://doi.org/10.1287/mksc.2.1.75

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