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Available Issues

April 10, 2013 - May 11, 2026

Available Issues

April 10, 2013 - May 11, 2026

An Investigation into the Order of the Brand Choice Process

Pages:267–287

Published Online:November 1, 1984

https://doi.org/10.1287/mksc.3.4.267

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Market Segmentation, Self-Selection, and Product Line Design

Pages:288–307

Published Online:November 1, 1984

https://doi.org/10.1287/mksc.3.4.288

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Toward a Methodology for Measuring Advertising Copy Effects

Pages:308–326

Published Online:November 1, 1984

https://doi.org/10.1287/mksc.3.4.308

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Application of the “Defender” Consumer Model

Pages:327–351

Published Online:November 1, 1984

https://doi.org/10.1287/mksc.3.4.327

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Prediction of Individual Buying Behavior: A Poisson-Bernoulli Model with Arbitrary Heterogeneity

Pages:352–367

Published Online:November 1, 1984

https://doi.org/10.1287/mksc.3.4.352

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