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Available Issues

April 10, 2013 - May 11, 2026

Available Issues

April 10, 2013 - May 11, 2026

Models and Heuristics for Product Line Selection

Pages:1–19

Published Online:February 1, 1985

https://doi.org/10.1287/mksc.4.1.1

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A Bayesian Cross-Validated Likelihood Method for Comparing Alternative Specifications of Quantitative Models

Pages:20–40

Published Online:February 1, 1985

https://doi.org/10.1287/mksc.4.1.20

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A Multiattribute Model of Consumer Choice During Product Learning

Pages:41–61

Published Online:February 1, 1985

https://doi.org/10.1287/mksc.4.1.41

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Generalizing the Rasch Model for Consumer Rating Scales

Pages:62–73

Published Online:February 1, 1985

https://doi.org/10.1287/mksc.4.1.62

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Free Access
Technical Note—A Price Vector Model of Demand for Consumer Durables: Preliminary Developments

Pages:74–90

Published Online:February 1, 1985

https://doi.org/10.1287/mksc.4.1.74

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