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Available Issues

April 10, 2013 - May 11, 2026

Available Issues

April 10, 2013 - May 11, 2026

Measuring Simple Preferences: An Approach to Blind, Forced Choice Product Testing

Pages:93–109

Published Online:May 1, 1985

https://doi.org/10.1287/mksc.4.2.93

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Competition and Cooperation in Marketing Channel Choice: Theory and Application

Pages:110–129

Published Online:May 1, 1985

https://doi.org/10.1287/mksc.4.2.110

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Cross-Cultural Marketing Negotiations: A Laboratory Experiment

Pages:130–146

Published Online:May 1, 1985

https://doi.org/10.1287/mksc.4.2.130

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Consumer Promotions and the Acceleration of Product Purchases

Pages:147–165

Published Online:May 1, 1985

https://doi.org/10.1287/mksc.4.2.147

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Optimal Pricing and Return Policies for Perishable Commodities

Pages:166–176

Published Online:May 1, 1985

https://doi.org/10.1287/mksc.4.2.166

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