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Available Issues

April 10, 2013 - May 11, 2026

Available Issues

April 10, 2013 - May 11, 2026

A New Class of Market Share Models

Pages:177–198

Published Online:August 1, 1985

https://doi.org/10.1287/mksc.4.3.177

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Mental Accounting and Consumer Choice

Pages:199–214

Published Online:August 1, 1985

https://doi.org/10.1287/mksc.4.3.199

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Nonisomorphism, Shadow Features and Imputed Preferences

Pages:215–233

Published Online:August 1, 1985

https://doi.org/10.1287/mksc.4.3.215

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The Salesperson as Outside Agent or Employee: A Transaction Cost Analysis

Pages:234–254

Published Online:August 1, 1985

https://doi.org/10.1287/mksc.4.3.234

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Free Access
Technical Note—Why Does the NBD Model Work? Robustness in Representing Product Purchases, Brand Purchases and Imperfectly Recorded Purchases

Pages:255–266

Published Online:August 1, 1985

https://doi.org/10.1287/mksc.4.3.255

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