Research Article

Performing Service Design Experiments Using Ethnomethodology and Theatre-Based Reenactment: A Swiss Ski Resort Case Study

Pages:89–100

Published Online:June 1, 2012

https://doi.org/10.1287/serv.1120.0008

Fuzzy Logic and Interval Arithmetic-Based TOPSIS Method for Multicriteria Reverse Auctions

Pages:101–117

Published Online:June 1, 2012

https://doi.org/10.1287/serv.1120.0009

Editorial Column

Free Access
Editorial Column—Service Research Integration and Future Directions—The Naples Forum on Service

Pages:118–120

Published Online:June 1, 2012

https://doi.org/10.1287/serv.1120.0011

Research Article

Perspective Shifts in Marketing: Toward a Paradigm Change?

Pages:121–134

Published Online:June 1, 2012

https://doi.org/10.1287/serv.1120.0015

Fuzzy Modeling of Service System Engagements

Pages:135–146

Published Online:June 1, 2012

https://doi.org/10.1287/serv.1120.0013

Three Frameworks for Service Research: Exploring Multilevel Governance in Nested, Networked Systems

Pages:147–160

Published Online:June 1, 2012

https://doi.org/10.1287/serv.1120.0012

Structure and Dynamics of a “T-Shaped” Knowledge: From Individuals to Cooperating Communities of Practice

Pages:161–180

Published Online:June 1, 2012

https://doi.org/10.1287/serv.1120.0014

Call for Papers

Free Access
Call for Papers—Service Science Special Issue on Cloud Computing as a Service

Pages:181–181

Published Online:June 1, 2012

https://doi.org/10.1287/serv.1120.0010

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