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Available Issues

April 10, 2013 - May 11, 2026

Available Issues

April 10, 2013 - May 11, 2026

The Metric Quality of Ordered Categorical Data

Pages:205–230

Published Online:August 1, 1989

https://doi.org/10.1287/mksc.8.3.205

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Modeling Multinational Diffusion Patterns: An Efficient Methodology

Pages:231–247

Published Online:August 1, 1989

https://doi.org/10.1287/mksc.8.3.231

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Reservations: Customer Insurance in the Marketing of Capacity

Pages:248–264

Published Online:August 1, 1989

https://doi.org/10.1287/mksc.8.3.248

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A Unified Approach to Identifying, Estimating and Testing Demand Structures with Aggregate Scanner Data

Pages:265–280

Published Online:August 1, 1989

https://doi.org/10.1287/mksc.8.3.265

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Taste Tests: Changing the Rules to Improve the Game

Pages:281–290

Published Online:August 1, 1989

https://doi.org/10.1287/mksc.8.3.281

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